L'Orologio Firenze
Piazza Santa Maria Novella, 24
Florence, 50123
Italy
OFFER ID H10432
L’Orologio Firenze overlooks Santa Maria Novella, one of the most beautiful squares of Florence, in the true center of town and just a few minutes from the Duomo, Ponte Vecchio and the main shopping streets. A contemporary boutique hotel with a themed décor inspired by the magical world of Haute Horlogerie. Each floor is a homage to a house of luxurious wristwatches: Rolex, Vacheron - Constantin and Patek Philippe. Furnished with refined elegance, the rooms feature quality materials, marble bathrooms and curious details such as door handles in the shape of watch hands and sink taps that look like winding crowns of watches. With breathtaking views of the Basilica, the breakfast room is found on the fourth floor in an authentic Renaissance loggia. Complete with fitness area, sauna and a lounge bar with smoking room L'Orologio is the ideal location for a refined and exacting clientele and for those seeking something unique.
- Full Breakfast for each guest daily (included in the rate)
- 45 Euro Food and Beverage credit, per room, per stay
- Welcome bottle of Prosecco and seasonal fruits bowl
- Complimentary Wi-Fi
- Use of Fitness Room and Sauna
- Upgrade
- Early Check-in
- Late Check-out
Combinable with Exclusive Amenities listed above. A two-night minimum stay applies for Suite Privileges.
- One-Way airport transfer
Click here for more information and applicable Suites/Villas categories
Check In: 2:00 PM
Check Out: 12:00 PM
03/19/2025 - 08/31/2025
03/19/2025 - 12/31/2025
Number of Rooms: 55
The 55 rooms are dedicated to collectible luxury watch models, with original paintings on the walls depicting them. The rooms welcome guests into an elegant and comfortable atmosphere, with wooden flooring and mahogany furniture upholstered in leather, prestigious fabrics and velvet combined with hi-tech amenities. Each bathroom is made entirely from marble with mahogany details and offers luxurious amenities including fragrances by Officina Profumo Farmaceutica di Santa Maria Novella and personalized bathrobes in Egyptian cotton.
24-Hour Concierge
24-Hour Reception Service
Babysitting on Request
Business Services
Complimentary Wireless (WiFi) Internet
Currency Exchange
Housekeeping
Laundry Service
Luggage Storage
Multilingual Staff
Pet-Friendly
Pressing Service
Room Service
Shuttle Service
Business Center
Fitness Center
Lounge Area
Meeting & Conference Facilities
Sauna
Guests may take a shuttle bus that runs to Florence’s city center (in about 30 minutes). Taxis are also available (about 15 minutes, approximate costs: 20-25 euros).
By car
Follow the signs to the Center / Railway Station (Centro / Stazione ferroviaria SMN). At the end of Viale Redi, take Viale Belfiore and cross it to take Via Guido Monaco, which is across it to the left after the traffic light. Turn left onto Viale Strozzi and continue on Viale Lavagnini. Turn right onto Via Santa Caterina D’Alessandria which becomes Via Nazionale. Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella. You may park your car in front of the hotel while you unload your luggage.
From the Pisa Galileo Galilei Airport
Coming from PISA/LUCCA on the A11. When you arrive next to Florence, pay attention to follow the signs leading onto the A1 heading to ROMA and exit in FIRENZE SUD. Follow the signs to the Center / Railway Station (Centro / Stazione ferroviaria SMN). Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella.
From the Bologna Guglielmo Marconi Airport
Coming from BOLOGNA on the A1. Follow the signs to ROMA and exit in FIRENZE SUD. Follow the signs to the Center / Railway Station (Centro / Stazione ferroviaria SMN). Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella.
From the Roma-Fiumicino Airport
Coming from ROMA on the A1. Exit in FIRENZE SUD. Follow the signs to the Center / Railway Station (Centro / Stazione ferroviaria SMN). Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella.
From Firenze Santa Maria Novella Train Station
Guests arriving on Frecciarossa/Argento or Italo high speed trains to and from Milan, Rome and Venice, and other cities of Italy, arrive at Florence’s main station, Santa Maria Novella, and can easily walk to the hotel from there.
Firenze (Florence) [Peretola], Italy — 5 miles
Pisa [Galilei (San Giusto)], Italy — 50 miles
Bologna [Giuseppe Marconi (Borgo Panigale)], Italy — 66 miles
Roma (Rome) [Leonardo da Vinci/Fiumicino], Italy — 194 miles
Company Info
Great Escape Travel Company
18 6th Street North
Florence, 50123
Italy
406-727-6022
800-727-6022